If you run a small business, you already know the feeling. Too many hats, not enough hours, and a quiet worry that something important is slipping through the cracks. That is the problem Hitch was built to solve.
Until now, Hitch shipped with a single AI named Hank who tried to do every job on your to-do list. Write the blog, answer the chat, chase the lead, post the update, read the numbers. One brain, one queue, one giant prompt. It worked, but it was slow, it was expensive, and honestly it was not how a real team gets things done.
Today we are rolling out a new version. Hank is still the one you talk to. He is your AI chief of staff. But he now has a team behind him, and each person on that team has one job they are really good at.
Who is on the team
Here is the roster. Every one of them is an AI, every one of them reports to Hank, and you never have to manage any of them directly.
- Hank is the chief of staff. He reads what is going on in your business, decides what needs doing, delegates to the right person, and writes your weekly update. He is the only one who ever talks to you.
- Scribe is the writer. Long-form stuff: blog posts, email campaigns, customer playbooks, weekly recaps. If it needs voice and thought, Scribe writes it.
- Scout is the researcher. Finds leads, reads what your competitors are doing, brings back short, structured notes that Hank can act on.
- Quill is the short-form writer. Social posts, quick follow-up emails, review responses. The small, high-volume stuff that used to pile up.
- Bell handles customer service. When someone messages your business through a channel Hitch is connected to, Bell drafts the reply and Hank decides whether it goes out automatically or waits for you.
- Ledger is the numbers person. Reads your database every morning, calculates what moved, and writes the one-page briefing Hank uses to tell you what actually happened yesterday.
Why this is better than one big AI
The old shape was simple but wrong. Making one model do every job meant every task ran on the most expensive brain in the building, even when the job was "write a 140-character post about Tuesday's special." That is like hiring a partner from a law firm to answer your front-door bell.
The new shape lets us use the right tool for each job. The writer uses a strong model because writing is hard. The short-form poster uses a smaller, faster model because the job is smaller. The researcher gets tools to browse the web. The numbers person mostly just runs SQL. Same team, ten times less cost, and each person gets better at their one job instead of being average at five.
What changes for you
Honestly, not much on the surface, and that is the point. You still check in once a day. You still see Hank in your dashboard. You still approve the things that need your eyes and skip the rest. What you will notice is that things happen faster, your approval inbox is cleaner, and the weekly briefing is sharper because it comes from someone whose whole job is reading your numbers.
You will also see who did what on each item. "Scribe drafted your blog post." "Scout found five new leads." "Quill posted three updates this week." It is the same kind of thing a small agency would send you at the end of the month, except it happens in real time and it is yours.
Ready to try it
If you have been waiting for Hitch to feel less like a tool and more like a team, this is the version to start on. The free trial takes about two minutes to set up. You tell Hank about your business, he tells the team, and by tomorrow morning you will have your first briefing.